EXPERIMENTATION & PERSONALIZATION
Our Approach
Partner with a Healthcare Industry Leader assigned to help establish a new Experimentation Team from the ground up, aimed at discovering and leveraging test-and-learn opportunities across the organization.
The Outcomes
Talent Infusion
Successfully placed 15 Data Scientist who seamlessly integrated with the existing structures, becoming an integral part of the Experimentation Team.
Project Impact:
The deployed team played a pivotal role in:
• Establishing a robust campaign and experimentation function, which has since generated over $150M+ in EBIT annually.
• Expanding platforms and pharmacy campaigns onto digital channels like mobile applications, mobile web, emails, and push notifications, witnessing an increase in digital engagement.
• Enhancing patient adherence and engagement metrics through data-driven insights and personalized campaign strategies.
• Establishing a robust campaign and experimentation function, which has since generated over $150M+ in EBIT annually.
• Expanding platforms and pharmacy campaigns onto digital channels like mobile applications, mobile web, emails, and push notifications, witnessing an increase in digital engagement.
• Enhancing patient adherence and engagement metrics through data-driven insights and personalized campaign strategies.