Necessity is the mother of invention.
It is no secret that COVID-19 has made a huge impact on the US economy including all facets of business. However, among the chaos, one thing that has transpired, is the rapid adoption of digital and technology innovation within organizations who are making efforts to stay afloat. In fact, digital leaders are viewing this as an opportunity to reinvent themselves and push the envelope to deliver more advanced, customer-centric solutions.
Those who dove head first into adopting new ways to innovate their products and services in response to the pandemic have, already begun to reap the benefits of their labor.
These progressive companies are now servicing customers with new advanced technologies; Banking & Insurance has taken on a fully digital journey, Healthcare providers are operating under a telehealth model and Online Retailers and Delivery Services are booming with innovation! Not only are these companies making strides to go completely digital but they have done so by implementing new workplace methodologies to stay relevant, resourceful and competitive in the talent market knowing they need highly skilled talent to keep the cadence of business.
“Those companies able to use technology well to keep going and rethink their business model for the future by fast-tracking digital transformation will be ones ahead of their competition”
Bernard Marr, How The COVID-19 Pandemic Is Fast-Tracking Digital Transformation In Companies, FORBES, March 17, 2020 (source link)
Below is a glimpse at just some of the ways companies have been making waves thanks to technology:
It is no secret that COVID-19 has made a huge impact on the US economy including all facets of business. However, among the chaos, one thing that has transpired, is the rapid adoption of digital and technology innovation within organizations who are making efforts to stay afloat. In fact, digital leaders are viewing this as an opportunity to reinvent themselves and push the envelope to deliver more advanced, customer-centric solutions.
- CVS Health expands rapid COVID-19 drive-thru testing sites into Massachusetts
- Pegasystems (PEGA) Introduces App to Help Fight Coronavirus
- VMware updates Virtual Cloud Network as virtual networking gains traction
- Hasbro launches website to keep families busy during pandemic
- GE Digital offers free monitoring, control licenses
- Panera gets into the grocery business to sell high-demand staples
- Blue Cross Blue Shield Of Massachusetts Announces COVID-19 Community Support
To further iterate, here is a list of brands who are emerging as leaders in these chaotic times: HERE
Embracing disruption as an opportunity
Economic experts are claiming COVID-19 might be the great catalyst for digital transformation. Businesses are accelerating ways to completely virtualize their operations from the inside out; remote working and learning, contact-less services, virtual events and collaboration tools all fueling fundamental shifts in the workplace.
To stay nimble and ahead of the curve, companies are revamping their workplace standards and hiring models to acquire the talent they need for this digital rapidity. Companies have shifted their focus towards how to attract digital experts and get them on-boarded fast. To get a sense for how companies are able to 1) find skilled talent 2) secure them and 3) do so while minimize overhead costs, check out this article relating to new ways to hiring: Companies Progressing Find Relief Through Hiring Remote “Gig” Workers.
We already know how disruptive and unpredictable new technology can be, now add in a global crisis and you’ve got yourself a recipe for chaos. However, if you take a step back to look at the bigger picture, the challenge actually lies in ones ability to see the possibilities that can come from disasters.
Consider these:
- Creativity leads to innovation. Right now, creativity is booming.
- COVID-19 crisis has opened the talent pool immensely.
- Gig economy workers are already fully equipped to kickstart projects, meet tight deadlines and implement new technologies.
- Now more than ever, the experts you need are more accessible with 95% of Americans under the stay at home order.
