Medicare Shopping Journey
The Objective
The health plan wants to improve their Medicare Advantage sales during AEP by making it easier for people to shop for and enroll in their plans. This involves making their website user-friendly, addressing any technical problems, and providing clear information about their plans.
By achieving these goals, the health plan can expect:
- Increased customer satisfaction
- Improved brand reputation
- Reduced marketing and outreach costs
Our Approach
User Research & Prioritization:
- Conduct user research to define personas, journeys & service blueprints.
- Analyze findings to prioritize pain points with highest ROI (frequency, severity, ease of fix, enrollment impact). pen_spark
Website Redesign & Improvement:
- Redesign for intuitive navigation, accessibility, and integrated feedback loop.
- Use VOC data to continuously improve user experience.