Digital Front Door

Our Approach

Initiate a comprehensive user research initiative through a combination of surveys, in-depth one-on-one interviews, and interactive focus group sessions. Our objective is to gain insights into the nuanced needs, preferences, and pain points experienced by our clients’ valued members when engaging with their digital platforms. This research will be instrumental in uncovering actionable data that will guide us in making informed decisions to optimize and refine our digital interfaces, thereby ensuring a superior and tailored user experience for our members.
Health Payer Digital Front Door

The Outcomes

Increased Member Satisfaction
Members reported higher satisfaction with the digital experience, with a 30% increase in positive feedback
Improved Engagement
Members were more engaged with the platform, with a 20% increase in the number of users logging in and using the platform regularly.
Reduced Support Requests
The improvements to the user interface and search functionality resulted in a 25% reduction in support requests from members