Medicare Shopping Journey

The Objective

The health plan wants to improve their Medicare Advantage sales during AEP by making it easier for people to shop for and enroll in their plans. This involves making their website user-friendly, addressing any technical problems, and providing clear information about their plans.

By achieving these goals, the health plan can expect:

  • Increased customer satisfaction
  • Improved brand reputation
  • Reduced marketing and outreach costs

Our Approach

Client Success: Medicare Shopping Journey
User Research & Prioritization:
Website Redesign & Improvement:

The Outcomes

Traffic & Engagement Boost:
The new website attracted significantly more visitors and kept them engaged throughout the AEP shopping campaign compared to the previous year.
Enrollment Surge:
Conversion rate for Medicare Advantage plan enrollment skyrocketed from 7% to 50.4% in the first month of the new site launch (YoY).
Frictionless Navigation
The redesigned website dramatically reduced user frustration, evidenced by a significant decrease in bounce rate (visitors leaving after one page) from 40% to 22% year-over-year.