Creating a strong data strategy is vital in delivering exceptional healthcare solutions. Our primary focus is on the ‘Member 360 Record,’ facilitating smooth transitions from Commercial Health Plans to Medicare for those aged 60+. This record unlocks numerous possibilities for both Medicare and Commercial Health Plans, ensuring a consistent experience during this transition. Additionally, it enhances our Call Center and Omni-Channel Marketing, allowing us to personalize interactions and provide top-tier service, elevating member satisfaction.