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Marketing & SALES

Enhancing Digital Visibility and Mobile Experience for a Marketing Firm

Mobile user interface with improved layout and usability.

Focus Areas

Digital Presence Optimization

Mobile Experience Design

SEO & Performance Analytics

Dashboard showing improved keyword rankings, traffic sources, and visibility metrics after SEO enhancements.

Business Problem

A full-service marketing firm specializing in creative branding and digital campaigns was struggling with limited visibility on search engines and poor mobile engagement. Despite investing in content creation and online advertising, their clients’ websites were not ranking well organically, and user engagement on mobile devices was significantly underperforming. These issues were hurting the firm’s reputation and limiting the results they could deliver to clients.

Key challenges:

  • Outdated Web Architecture: Many client sites were not optimized for mobile performance, leading to high bounce rates and slow load times.

  • Low Search Visibility: Websites lacked proper SEO structures (metadata, schema, site speed), impacting organic discoverability.

  • Inconsistent Mobile UX: Design elements failed to adapt well to different devices, creating a disjointed user experience.

  • Limited Analytics on Mobile Behavior: The firm lacked actionable insights into how users interacted with content across devices.

The Approach

Curate partnered with the marketing firm to revamp its digital visibility strategy and redesign its mobile user experience. This involved a full digital audit, mobile-first redesign principles, technical SEO improvements, and analytics enhancements—empowering the firm to deliver stronger results for its clients and improve overall engagement.

Key components of the solution:

  • Discovery and Requirements Gathering: Curate conducted a discovery phase involving client interviews, site audits, and traffic analysis. Key objectives included:

    • Audit and modernize website structure for mobile responsiveness.

    • Improve technical SEO and site health to boost search rankings.

    • Redesign digital content with mobile-first usability principles.

    • Track user interactions by device and implement experience-driven improvements.

  • Mobile & Web Optimization Implementation:

    • Mobile-First Redesign: Sites were restructured using responsive design principles with lightweight components and adaptive UI layouts to ensure optimal experience across devices.

    • SEO Technical Optimization: Improvements included structured metadata, lazy loading, image compression, sitemap enhancements, and Core Web Vitals compliance.

    • Performance Tuning: Page load speeds were improved by optimizing scripts, implementing CDN services, and reducing server response times.

    • UX Enhancements: Navigation was reworked for thumb-friendly interactions, and mobile content blocks were realigned for improved scan and conversions.

    Analytics & Engagement Tracking:

    • Cross-Device Tracking: Tools like Google Analytics 4 and Hotjar were used to map the full customer journey across web and mobile.

    • Engagement Metrics: Scroll depth, click-through rates, and time-on-page were monitored and analyzed.

    • A/B Testing: Mobile-first layouts and content variations were tested continuously for performance improvements.

  • Stakeholder Engagement & Change Management:

    • Collaborative Redesign Workshops: Held with creative and technical teams to align on visual branding and functional improvements.

    • Client Education Sessions: Curate conducted learning sessions to help the firm’s clients understand the importance of mobile UX and SEO.

    • Feedback Loops: Iterative development was guided by user behavior insights and direct feedback from mobile users.

Business Outcomes

Increased Mobile Engagement and Conversion


Redesign improved page load times by 55% and reduced bounce rates, while mobile conversions grew significantly

Stronger SEO Rankings and Organic Traffic


Technical improvements and structured content helped boost search rankings, resulting in higher visibility and lower acquisition costs.

Improved Client Perception and Satisfaction


With better-performing digital properties, the marketing firm’s clients reported higher satisfaction and improved brand trust.

Sample KPIs

Here’s a quick summary of the kinds of KPI’s and goals teams were working towards**:

Metric Before After Improvement
Mobile bounce rate 68% 42% 38% reduction
Mobile page load speed 6.5 seconds 2.9 seconds 55% improvement
SEO visibility score 58/100 88/100 52% improvement
Conversion rate (mobile) 1.8% 4.2% 133% improvement
Organic traffic growth (YoY) 20% 47% Major increase in reach
**Disclaimer: The set of KPI’s are for illustration only and do not reference any specific client data or actual results – they have been modified and anonymized to protect confidentiality and avoid disclosing client data.

Customer Value

Enhanced Mobile Experience


Responsive designs increased accessibility and usability across devices.

Optimized Discovery


SEO-driven improvements made content more discoverable and sharable.

Sample Skills of Resources

  • UX/UI Designers: Led responsive design with focus on accessibility and mobile-first interfaces.

  • SEO Specialists: Conducted technical audits and implemented best practices for organic search optimization.

  • Web Developers: Rebuilt sites using modern frameworks, ensuring fast and adaptive performance.

  • Data Analysts: Interpreted engagement data and guided iterative design decisions.

  • Project Managers: Oversaw timelines, coordinated teams, and ensured client alignment.

Tools & Technologies

  • Web & UX Tools: Figma, Webflow, Adobe XD

  • SEO Tools: SEMrush, Google Search Console, Screaming Frog

  • Web Analytics: Google Analytics 4, Hotjar

  • Performance Optimization: Cloudflare CDN, Google PageSpeed Insights

  • Project Management: Trello, Jira, Miro

A mobile-friendly marketing firm website with streamlined navigation and responsive design.

Conclusion

With Curate’s expertise, the marketing firm transformed its digital presence by making mobile experience a core focus and enhancing search engine visibility through technical optimization. This digital uplift led to significantly improved engagement metrics, stronger campaign performance, and heightened client satisfaction. The firm is now better positioned to meet the expectations of a mobile-first, digitally savvy audience—offering clients the tools and insights they need to thrive in today’s competitive marketing landscape.

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