Healthcare case study
Modernizing Medicare enrollment journeys
A regional healthcare insurer partnered with Curate Partners to streamline enrollment workflows and deliver a seamless, member-first experience.
Our Approach
We applied human-centered design to map enrollment journeys, define future-state capabilities, and align technology and teams around a modern, connected experience.
Analyzed the full enrollment process to uncover inefficiencies, identify data siloes, and highlight where members faced confusion or dropped off.
Created detailed behavioral models to understand needs, accessibility challenges, and triggers that drive engagement and trust.
Designed a future-ready architecture integrating CRM, content orchestration, personalization, and eligibility validation.
Led workshops to align cross-functional stakeholders on vision, governance, and phased delivery to ensure adoption and longevity.
Offerings Accessed
Consulting services
Talent solutions
Project delivery
Impact
Simplified experiences led to a measurable rise in completed enrollments.
Clearer content and integrated eligibility checks reduced member drop-off and support calls.
Modernized workflows accelerated fulfillment and improved team collaboration.
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