Technology/SaaS Case Study
Marketing tech optimization for scalable growth
Curate Partners helped a global SaaS enterprise streamline its marketing tech stack, cut costs, and build scalable governance for growth.
Our Approach
We streamlined a complex martech ecosystem through full-stack rationalization, governance design, and structured change management.
Mapped 180+ tools across teams to reveal overlaps, integration gaps, and usage patterns.
Consolidated contracts and removed underutilized tools to reduce spend and improve efficiency.
Built centralized workflows and evaluation criteria to control future tool adoption.
Supported teams with training, communication, and rollout planning for long-term success.
Offerings Accessed
Strategy and architecture
Consulting services
Project delivery
Data visualization
Impact
Reduced the overall tech stack by approximately 30%, simplifying operations across teams.
Delivered significant annual cost savings through license optimization and vendor consolidation.
Improved data visibility and collaboration, creating a scalable foundation for future growth.
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