Technology / SaaS case study
Building a scalable paid media engine
Curate Partners helped a leading SaaS company turn a fragmented, reactive PPC program into a high-performing growth engine. By rebuilding structure, introducing disciplined measurement, and aligning paid media to business outcomes, we restored visibility, control, and confidence in every dollar spent.
Our Approach
We restructured paid media from the ground up — unifying strategy, analytics, and execution under one performance framework. Through seasonality modeling, value-based bidding, and real-time ROI tracking, we created a scalable system that connects marketing spend directly to revenue impact.
Rebuilt campaigns with value-based bidding and refined audience targeting
Introduced LTV tracking and ROAS-driven performance reporting
Established campaign health scoring and experiment frameworks
Unified cross-channel dashboards for transparency and leadership visibility
Offerings Accessed
Marketing strategy enablement
Performance analytics
Project delivery
Visualization reporting
Impact
Reduced CPA by 25%, lowering acquisition costs while maintaining strong conversion quality.
Introduced ROAS tracking across all campaigns, restoring confidence in paid media efficiency with 130–230% returns.
Paid channels now deliver predictable, scalable performance
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