Nonprofit Case Study
Modernizing Digital Experience and Marketing Operations
A community-focused organization struggled with an outdated website that limited content management, search visibility, and marketing measurement. Curate modernized the digital experience with a scalable website architecture, structured content model, and integrated analytics foundation.
Our Approach
Curate partnered with marketing and business stakeholders to redesign the website and modernize the supporting MarTech ecosystem. We introduced a structured taxonomy, reusable content components, and unified measurement capabilities to improve scalability, governance, and visibility into performance.
Built a structured taxonomy and SEO-driven content architecture
Optimized metadata, schema, URLs, and internal linking strategies
Implemented reusable website components and page templates
Modernized analytics, attribution tracking, and marketing reporting