Digital product owner, web experiences

A fast‑growing digital organization in a highly regulated consumer healthcare market is seeking a digital product owner to lead the delivery of modern web experiences. This role focuses on building and evolving content‑driven platforms that improve engagement, increase lead quality, and support successful launches across multiple digital touchpoints.

The digital product owner works within a marketing technology and digital experience function and partners closely with design, engineering, operations, and customer experience teams. The role emphasizes customer‑first thinking, strong delivery discipline, and the ability to translate business needs into scalable, compliant digital solutions.

Responsibilities

• Serve as the product owner for an agile scrum team, owning the product backlog and driving execution against a defined roadmap
• Intake, evaluate, and prioritize incoming web and digital requests from multiple business stakeholders
• Collaborate with design, technology, product, and operations partners to define clear, actionable business and functional requirements
• Lead full lifecycle website and digital experience launches, from discovery and requirements through launch measurement and optimization
• Coordinate and deliver product updates across multiple web experiences, including stakeholder‑specific customizations
• Ensure all digital launches meet industry compliance, governance, and control requirements
• Monitor user experience performance, customer behavior, and market trends to inform ongoing improvements
• Manage working relationships with business leaders, technology partners, customer experience subject matter experts, and creative teams
• Support iterative optimization through experimentation, testing, and personalization initiatives

Required experience and skills

• Three or more years of experience in a corporate or agency environment, preferably within a regulated industry
• At least one year of experience acting as a web or digital product owner in an agile environment
• Hands‑on experience defining user stories and managing, grooming, and prioritizing backlogs using tools such as Jira or Rally
• Strong problem‑solving and independent decision‑making skills
• Proven ability to collaborate effectively in cross‑functional and matrixed teams
• Demonstrated planning, execution, and delivery skills across multiple concurrent initiatives
• Clear and effective written and verbal communication skills
• High attention to detail and strong organizational skills
• Bachelor’s degree or equivalent practical experience

Preferred experience

• Prior product management experience supporting consumer‑facing digital products
• Experience working with Adobe Experience Manager, Adobe Target, and customer journey or analytics platforms
• Background in large enterprise or highly matrixed organizations
• Familiarity with agentic or automated work management tools

FAQ

1. What are the core responsibilities of a Digital Product Owner for web experiences?
This role owns the vision, roadmap, and delivery of web-based digital products and experiences. It includes defining user stories, prioritizing the backlog, and ensuring alignment with business and user goals. The Product Owner works closely with design, engineering, and marketing teams to deliver high-quality web experiences.

2. What types of web experiences are typically managed in this role?
The role may cover websites, landing pages, customer portals, and e-commerce platforms. It often includes managing content-driven experiences, personalization, and conversion-focused journeys. The focus is on delivering seamless, engaging, and high-performing user experiences.

3. How does this role work within Agile teams?
The Product Owner is responsible for maintaining and prioritizing the product backlog and participating in Agile ceremonies such as sprint planning and reviews. They provide clear requirements and accept completed work. Continuous feedback and iteration are central to the role.

4. What tools are commonly used in this role?
Common tools include backlog management platforms like Jira or Azure DevOps. Analytics tools such as Google Analytics or Adobe Analytics are used to track performance. Content management systems (CMS) and experimentation tools may also be part of the workflow.

5. How is success measured in this role?
Success is measured through metrics such as user engagement, conversion rates, and customer satisfaction. Performance improvements in web traffic and user journeys are also key indicators. Delivering business value and meeting product goals are critical.