JOB SUMMARY:
We are seeking an Integrated Marketing Manager (IMM) to join our dynamic Integrated Marketing and Channel Strategy team. This role involves serving as a strategic marketing partner to our business units, creating compelling marketing communications for both internal and external audiences. The IMM will be instrumental in managing cross-functional marketing campaign deployment, working closely with Marketing Strategy, Creative, Digital, Customer Experience, and Operations teams, as well as business stakeholders. This position requires an innovative and results-driven professional capable of defining and executing integrated marketing strategies across various channels, ensuring alignment with our brand positioning and effectively communicating results to business partners.
RESPONSIBILITIES AND DUTIES:
- Become an expert in supported business areas and collaborate with marketing and business partners to define effective and innovative integrated marketing strategies.
- Manage budget and timing expectations, leveraging all available owned, earned, and paid media channels.
- Brief creative teams and lead projects through the review and revision process to deliver work that aligns with the marketing strategy.
- Develop and manage detailed project plans, schedules, and campaign calendars, ensuring key strategic criteria and milestones are achieved.
- Coordinate project wrap-ups and assist in providing reports for project results in collaboration with the Marketing Analyst.
QUALIFICATIONS:
- 8+ years of experience in digital and/or traditional marketing, demonstrating effectiveness across various audiences and channels (website, email, social, mobile, etc.). Agency experience is a plus.
- Experience in the healthcare sector and knowledge of HIPAA privacy regulations.
- Ability to operate strategically and build effective stakeholder partnerships.
- Impressive communication and presentation skills, with the ability to make sound business recommendations to multiple management levels, including senior leadership.
- Organized and detail-oriented, capable of prioritizing multiple projects and competing demands.
SPECIAL SKILLS,KNOWLEDGE AND ABILITIES:
- Exceptional consultative, critical thinking, analytical, and communication skills.
- Familiarity with the Workfront work management platform.
- Self-motivated and disciplined, with the ability to adapt in a fast-paced environment.
- Strong conceptual and creative thinking abilities, with a knack for summarizing and communicating findings and recommendations.
OPPORTUNITY DETAILS:
This position offers the chance to play a critical role in shaping and executing the marketing strategy within a leading organization. As an Integrated Marketing Manager, you will have the opportunity to work on a variety of projects, collaborate with a talented team, and contribute to our overall marketing success. If you are passionate about marketing, enjoy working in a collaborative environment, and are looking to make a significant impact, we invite you to apply and join our team.
ABOUT CURATE:
At Curate Partners, we are not just a staffing agency; we are a bridge to innovation in the digital and data transformation landscape. Our mission is to match dynamic organizations with the ‘Purple Squirrels’ of the talent world—those rare, innovative drivers with unique skills that catalyze change and propel transformation journeys. With a focus on specialized talent, we empower companies and individuals alike to achieve groundbreaking success in their respective fields. Join us, and become part of a purpose-driven team committed to making a measurable impact while advancing your career alongside the most sought-after professionals in the industry.
EQUAL OPPORTUNITY EMPLOYER:
Curate Partners and their clients are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace the unique contributions that each ‘Purple Squirrel’ brings to our team, regardless of their age, gender, race, ethnicity, national origin, disability status, sexual orientation, or religious belief. We believe that our strength lies in our diversity and in our unified pursuit of innovation, excellence, and transformative success. We are dedicated to providing an environment where all employees and consultants feel valued, included, and empowered to bring their authentic selves to work every day. Join us in our commitment to creating a diverse, inclusive, and innovative workspace where every ‘Purple Squirrel’ can thrive.
FAQ:
- Q: What qualifications are required for the Integrated Marketing Manager role?
- A: Required qualifications include 8+ years of experience in digital and/or traditional marketing, experience in the healthcare sector, knowledge of HIPAA privacy regulations, effective communication skills, and exceptional organizational abilities.
- Q: What are the key responsibilities of the Integrated Marketing Manager?
- A: Key responsibilities include defining integrated marketing strategies, managing budget and timing expectations, briefing creative teams, developing project plans and schedules, and coordinating project wrap-ups.