JOB SUMMARY: CONTENT & MESSAGING STRATEGIST
We are seeking an innovative Content & Messaging Strategist to join our dynamic marketing team. The ideal candidate will be responsible for crafting compelling content strategies that align with our business objectives, focusing on SEO/AEO optimization and buyer persona development. This role requires a deep understanding of content creation, preference management, marketing strategy, and message prioritization to effectively engage target audiences and drive business results.
RESPONSIBILITIES AND DUTIES:
- Content Strategy Development: Create and implement a comprehensive content strategy that addresses user needs, supports SEO/AEO goals, and enhances digital presence.
- Buyer Persona Analysis: Develop detailed buyer personas based on market research and data analytics. Tailor content strategies to meet the specific needs and preferences of different customer segments.
- SEO/AEO Optimization: Collaborate with the SEO/AEO team to ensure content is optimized for search engines and answer engines, improving visibility and user engagement.
- Content Creation: Oversee and produce high-quality, engaging content for various platforms including websites, blogs, social media, and email marketing campaigns.
- Preference Management: Implement strategies to manage user preferences effectively, ensuring content relevancy and personalization.
- Message Prioritization: Prioritize messaging based on strategic objectives and audience insights to maximize impact and conversion rates.
- Performance Analysis: Monitor and analyze content performance metrics to evaluate the effectiveness of content strategies and make data-driven adjustments.
- Cross-functional Collaboration: Work closely with marketing, sales, and product teams to ensure the content strategy complements all business areas.
- Trend Analysis: Stay updated with the latest content marketing trends and best practices to keep strategies ahead of the curve.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.
- Proven experience as a Content Strategist, Content Manager, or similar role with a strong portfolio of work.
- Understanding of SEO, AEO, digital marketing, and content management systems.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong research skills and the ability to translate complex information into user-friendly content.
- Proficient in data analytics tools and capable of interpreting web traffic and content engagement metrics.
- Exceptional communication and organizational skills.
OPPORTUNITY DETAILS:
This role presents a unique opportunity for a seasoned Content & Messaging Strategist to play a pivotal role in shaping our brand’s online presence and engagement strategies. The successful candidate will have the chance to work collaboratively with cross-functional teams, leveraging their expertise in content strategy, SEO/AEO optimization, and buyer persona development to drive impactful results. With a focus on creativity, innovation, and data-driven decision-making, this role offers the autonomy and support needed to thrive in a dynamic marketing environment.
ABOUT CURATE:
At Curate Partners, we are not just a staffing agency; we are a bridge to innovation in the digital and data transformation landscape. Our mission is to match dynamic organizations with the ‘Purple Squirrels’ of the talent world—those rare, innovative drivers with unique skills that catalyze change and propel transformation journeys. With a focus on specialized talent, we empower companies and individuals alike to achieve groundbreaking success in their respective fields. Join us, and become part of a purpose-driven team committed to making a measurable impact while advancing your career alongside the most sought-after professionals in the industry.
EQUAL OPPORTUNITY EMPLOYER:
Curate Partners and their clients are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace the unique contributions that each ‘Purple Squirrel’ brings to our team, regardless of their age, gender, race, ethnicity, national origin, disability status, sexual orientation, or religious belief. We believe that our strength lies in our diversity and in our unified pursuit of innovation, excellence, and transformative success. We are dedicated to providing an environment where all employees and consultants feel valued, included, and empowered to bring their authentic selves to work every day. Join us in our commitment to creating a diverse, inclusive, and innovative workspace where every ‘Purple Squirrel’ can thrive.
FAQ:
- Q: How do you ensure content aligns with SEO/AEO goals?
- A: We ensure content alignment with SEO/AEO goals through keyword research, content optimization techniques, and staying updated with search engine algorithms.
- Q: What tools are used for SEO/AEO optimization?
- A: A range of tools such as Google Analytics, SEMrush, Moz, and Search Console are used for SEO/AEO optimization, allowing to monitor performance and make data-driven adjustments.
- Q: What role does data analytics play in content strategy?
- A: Data analytics helps interpret web traffic and content engagement metrics, enabling one to make informed decisions and optimize content performance.