Job Description
A leading healthcare organization is seeking a Senior Healthcare Marketing Strategist to lead member engagement initiatives, execute multi-channel marketing campaigns, and support the growth of a high-priority healthcare marketing program.
This position is focused on developing and optimizing targeted communications that improve member engagement across digital channels. The successful candidate will collaborate closely with marketing, analytics, operations, and business stakeholders to launch, measure, and enhance campaigns within a highly regulated environment.
The ideal candidate is a proactive marketing professional with strong healthcare experience, a test-and-learn mindset, and a proven track record of driving consumer engagement through personalized communication strategies.
Responsibilities
- Develop and execute member engagement strategies across multiple marketing channels.
- Lead end-to-end campaign planning, implementation, and optimization activities.
- Manage digital communication programs including SMS, email, RCS, and related engagement channels.
- Partner with analytics teams to identify audience opportunities, evaluate performance, and guide campaign improvements.
- Collaborate with marketing operations and cross-functional stakeholders to coordinate campaign delivery.
- Design and support testing frameworks to improve engagement, response rates, and campaign effectiveness.
- Drive audience segmentation and personalization efforts to improve member experiences.
- Monitor campaign performance and recommend optimization strategies based on data and insights.
- Help establish scalable marketing processes and support the evolution of engagement capabilities.
- Ensure marketing initiatives comply with regulatory and organizational requirements.
Required Experience and Skills
Marketing Strategy and Campaign Management
- 7+ years of experience in marketing strategy, lifecycle marketing, campaign management, or marketing operations
- Experience managing end-to-end consumer or member engagement campaigns
- Strong project management and execution skills
- Experience leading multi-channel marketing initiatives
Healthcare Marketing
- Healthcare industry experience
- Experience supporting member engagement programs within regulated environments
- Knowledge of healthcare communication strategies
- Experience navigating complex approval and compliance processes
Digital Engagement Channels
- Experience launching and managing RCS campaigns
- Experience with SMS marketing programs
- Experience with email marketing campaigns
- Experience supporting digital engagement strategies
Analytics and Optimization
- Experience with campaign testing and experimentation
- Audience segmentation and personalization expertise
- Ability to analyze campaign performance and identify optimization opportunities
- Data-driven approach to decision making
Collaboration and Leadership
- Strong stakeholder management skills
- Experience working across analytics, marketing, operations, and business teams
- Ability to operate effectively in evolving environments
- Strong communication and cross-functional partnership capabilities
Preferred Experience
- Medicaid marketing experience
- Medicare marketing experience
- Salesforce Marketing Cloud exposure
- Agile marketing experience
- Experience developing new marketing channels and engagement capabilities
- Experience supporting campaign experimentation and optimization programs
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