Digital Marketing Specialist

Job description

A mission-driven nonprofit organization is seeking a Digital Marketing Specialist to strengthen digital outreach, audience engagement, and fundraising performance. This position is primarily focused on paid advertising, Google Analytics, SEO, website optimization, email marketing, and digital campaign measurement.

The Digital Marketing Specialist will use performance data to understand which outreach efforts are producing results and help guide marketing and fundraising investments. The position also requires creative content capabilities, including basic graphic design, paired with an analytical approach to campaign optimization.

Responsibilities

• Plan, execute, and optimize digital campaigns across Google Ads, paid social media, email, and web channels.
• Manage paid advertising campaigns, including Google Ads and Google Grants.
• Execute paid social campaigns across Meta, LinkedIn, and other relevant platforms.
• Use Google Analytics and related tools to evaluate traffic, engagement, conversion, and fundraising performance.
• Translate marketing analytics into recommendations about campaign targeting, messaging, channel investment, and budget allocation.
• Conduct A/B testing to improve advertising and fundraising campaign performance.
• Monitor paid media results and continually optimize targeting, creative, budgets, and conversion performance.
• Apply SEO and SEM practices to increase search visibility and website traffic.
• Maintain and optimize website content, campaign landing pages, mobile responsiveness, accessibility, functionality, and user experience.
• Create digital content such as graphics, videos, social posts, newsletters, and fundraising materials.
• Manage email campaigns, audience lists, segmentation, and digital outreach activities.
• Maintain content calendars and coordinate concurrent digital campaigns.
• Develop reporting covering audience growth, engagement, conversions, and fundraising results.
• Use Meta Business Suite and other digital marketing tools to assess campaign performance.
• Use AI and marketing automation tools to support content optimization, targeting, and workflow efficiency.
• Conduct digital trend and competitor analysis to identify opportunities for improvement.
• Support digital campaigns focused on fundraising, donor engagement, events, volunteer recruitment, and organizational awareness.

Required experience and skills

• 1 to 3 years of experience in digital marketing, communications, or digital fundraising.
• Hands-on experience managing Google Ads and paid social advertising.
• Strong working knowledge of Google Analytics and the ability to turn performance data into actionable campaign decisions.
• Experience with SEO, SEM, website optimization, and digital performance measurement.
• Experience managing email marketing campaigns and audience segmentation.
• Familiarity with Meta Business Suite, CRM systems, and content management platforms.
• Graphic design and digital content creation skills.
• Strong writing and communication abilities across web, email, social media, and fundraising campaigns.
• Ability to balance analytical decision-making with creative marketing execution.
• Experience managing multiple digital initiatives and priorities.
• Familiarity with Salesforce or a comparable CRM platform is preferred.
• Knowledge of AI tools and marketing automation platforms is strongly preferred.
• Bachelor's degree in marketing, communications, digital media, or a related field is preferred.
• Interest in mission-driven nonprofit and social-impact work.