Woburn, MA – Oct. 10, 2023 – Curate Partners, a leading Advisory and Talent Solutions provider specializing in guiding clients through complex business transformations such as improving customer experiences and fostering competitive digital innovations, announced today the strategic addition of Vijay Kukreja to its executive leadership team. A seasoned veteran in the industry, Kukreja has previously served as the Innovation Lab Leader at CVS Health and Chief Digital Officer at Blue Cross Blue Shield of Massachusetts. In his new role as Chief Consulting Officer, Kukreja will be instrumental in advancing Curate Partners’ advisory capabilities across Business Strategy and Planning, Digital Customer Experience (CX) Acceleration & Transformation, Technology Modernization & Solutions, Data & Analytics Strategy, and AI Ethics & Governance.

“We are very excited to welcome a long time, and valued customer, Vijay Kukreja to the Curate Partners family and executive leadership team,” said Dan Foley, Co-founder and CEO of Curate Partners. “Having worked collaboratively with Vijay, we’ve seen his ability to attract and build world class teams to help organizations with key transformations. He is a champion of collaboration, innovation, and growth, with an extensive background in business and technology. We are absolutely thrilled to have the opportunity to now share this great mind and resource across all of Curate Partner’s customers, helping them to stay innovative, while driving growth and greater insights.”

Kukreja is a transformational leader with 25+ years’ experience in Healthcare, Pharmacy, Insurance, eCommerce, Marketing, and Technology, specializing in Transformational Digital Customer Experiences with innovative technology-driven solutions. Over his career, Kukreja has been responsible for multiple award-winning product launches, leading healthcare innovation labs, solving customer engagement needs and filing patents across top US Health & Payer Organizations.

“I’m thrilled to spearhead the Consulting Practice for Curate Partners, where I’ve witnessed first-hand the transformative power of blending customer-centric strategies with high-performing teams. In an era marked by cutting-edge digital tools, the advent of AI, and a wealth of available customer data, falling short of delivering real-time, personalized, interactive experiences is no longer an option—be it in B2B or B2C landscapes,” says Kukreja.

“He adds, ‘My enthusiasm for innovation and digital CX transformations in support of consumers is in perfect harmony with Curate Partners’ core mission of elevating people and talent as catalysts for change. This human-centric approach not only aligns with our values but is also instrumental in empowering our clients to gain a competitive edge—be it through strategic technology modernization, data and analytics optimization, or delivering unparalleled digital customer experiences.’

About Curate Partners

Curate Partners is an Advisory and Talent Solutions provider that specializes in helping clients navigate transformations such as improving customer experiences and creating competitive digital innovations. From strategy development and project roadmap design to resource planning and talent fulfillment, and program execution, Curate Partners has subject matter experts, and a network of award-winning, hands-on product managers, CX leads, UX designers, digital, data and other critical technology experts to enable clients to make impactful business transformations. www.CuratePartners.com