Breaking New Ground in Medicare CX
Introduction: The Evolution of a Revolution
Welcome to part three of our series exploring the transformative power of CRM and specialized consultancy in healthcare. Having explored the conceptual landscape and dived into a specific case study, we now journey into the inner workings of the CX track for this effort, where a cross-functional team from the healthcare payer organization and Curate Partners came together to revolutionize the Medicare experience through Human-Centered Design.
Setting the Stage
The Human-Centered Design Approach
Human-Centered Design (HCD) served as the guiding philosophy. Unlike traditional approaches that focus on system needs, HCD revolves around the end-user—patients in this case—and aims to understand their journey deeply.
Research: Interviews and Surveys
The team conducted one-on-one interviews and developed surveys aimed at capturing the ‘Voice of the Customer.’ This initial research was pivotal in understanding what the patients truly valued and where their pain points lay.
Journey Mapping
Armed with qualitative and quantitative data, the team moved to journey mapping. This exercise revealed the entire patient lifecycle, from becoming aware of the Medicare plans available to post-treatment engagement.
Buyer Persona and Segmentation
Data coalesced into distinct buyer personas, which were then segmented based on several parameters like age, healthcare needs, and digital savviness. This segmentation helped in tailoring different services to different user groups.
Service Design and Workshops
Service Design workshops were held to align all touch points a patient would encounter. Workshops were highly interactive, featuring storyboarding sessions that visualized the entire patient experience.
UX Concepts and Designs
The UX team, enriched by the research and workshop findings, produced wireframes and prototypes, transforming conceptual ideas into actionable designs.
Outcome: An Exemplary Model for Medicare CX
The combined efforts materialized into a comprehensive CX strategy, tailor-made for Medicare patients. The innovation center, once just a space, became a crucible where ideas turned into solutions.
Metrics Speak: KPIs and Success
- Improving Net Promoter Score (NPS)
- Growing Customer Retention
- Increasing Employee Satisfaction
Linking it All Together: The Trilogy in Perspective
Conclusion: The Big Win
The journey through the Innovation CX track wasn’t just a win for the Medicare business team; it was a leap forward for patients and the healthcare industry at large. By focusing on Human-Centered Design, we didn’t just solve problems; we anticipated them, turning challenges into opportunities and skeptics into believers.
As the age wave continues to rise, this triad—of CRM, specialized consultancy, and Human-Centered Design—shows us that with the right approach and tools, we can ride this wave, not just with survival in mind, but with a vision to thrive. And in doing so, we redefine the journey of aging itself.
Ready to redefine your customer experience strategy? Contact Curate Partners to discover how we can transform your challenges into unprecedented opportunities.
Through Human-Centered Design, Curate Partners and the payer organization have proven that innovation is not a one-time event but an ongoing journey. As we continue to explore and expand, we’re paving the way for a healthcare experience that is not just efficient but empathetic, not just business-savvy but deeply human. And this is just the beginning.
