Digital product marketing manager, product delivery

Job description

A leading organization is seeking a digital product marketing manager to support product delivery for a consumer-facing retirement business, with a primary focus on sponsor and advisor experiences. This position works closely with product management, go-to-market teams, user experience, and content partners to design, build, test, and launch digital capabilities that are clear, accurate, and ready for real users.

The role sits at the intersection of digital product development and go-to-market enablement. It is hands-on and execution-focused, with responsibility for clarity of requirements, cross-team coordination, user acceptance testing, and in-product communications across regulated digital experiences.

Responsibilities

Digital product development

• Partner with product managers and delivery teams to translate roadmap initiatives into market-ready digital experiences for sponsor and advisor users
• Contribute to product discovery and definition by clarifying user needs, mapping journeys, and shaping requirements that support adoption
• Define acceptance criteria and customer-facing definitions of done, including content, disclosures, help assets, and training materials
• Track dependencies across product delivery, content development, user experience, and compliance review to ensure release readiness

Content and user experience collaboration

• Work closely with user experience design and research teams to ensure flows, information architecture, and language are intuitive and aligned to user expectations
• Partner with content strategists and writers to create and refine interface copy, help text, disclosures, frequently asked questions, and supporting resources
• Maintain a consistent voice and experience across digital touchpoints, including web experiences, portals, in-product modules, and supporting content
• Coordinate review and approval workflows, including legal and compliance partners, to maintain accuracy in a regulated environment

User acceptance testing

• Lead or coordinate user acceptance testing planning and execution for releases impacting sponsor and advisor experiences
• Create test plans, test scripts, and scenario coverage aligned to real user journeys
• Validate functionality, workflows, copy, and edge cases, documenting defects and prioritizing fixes with product and engineering teams
• Drive user acceptance testing sign-off and confirm launch readiness, including regression testing for high-impact areas

In-product communications and resources

• Develop and implement in-product communications that support adoption, such as banners, modals, announcements, tooltips, guided help, and release notes
• Define required launch resources, including frequently asked questions, how-to guides, onboarding checklists, and support handoffs
• Collaborate with channel owners to align timing and distribution of communications that complement product releases
• Partner with analytics teams to assess engagement and behavioral signals and recommend improvements to content and experience

Required experience and skills

• Six or more years of experience in digital product marketing, digital product management, user experience or content collaboration, or product delivery roles
• Experience supporting digital product releases end to end, from requirements through build, testing, launch, and iteration
• Strong ability to translate complex functionality into clear, user-focused language
• Hands-on experience coordinating user acceptance testing and working with product and engineering teams to resolve defects
• Comfort working in regulated industries and coordinating review and approval workflows

Preferred skills

• Familiarity with sponsor or advisor user journeys in retirement, wealth, or benefits platforms
• Experience with Agile delivery methods, story writing, and backlog collaboration
• Proficiency with common delivery and collaboration tools, including Jira, Figma, Grammarly, Teams, Copilot, and analytics dashboards
• Experience with in-application communication patterns and content governance

This role is critical to ensuring digital product releases are user-ready, compliant, and aligned across product, marketing, and delivery teams while supporting clear and effective sponsor and advisor experiences.

FAQ

1. What does a Digital Product Marketing Manager focused on product delivery do?

A Digital Product Marketing Manager connects product development with go-to-market execution by translating product capabilities into clear customer value and market messaging. The role supports product launches, positioning, enablement, campaign execution, and coordination between product, marketing, sales, and delivery teams.

2. How does this role support product launches?

The manager develops launch plans, messaging, content requirements, audience strategies, and cross-functional timelines for new products or major enhancements. They coordinate with product and delivery teams to ensure marketing activities reflect the product’s actual capabilities and release schedule.

3. What is the role of product positioning in this position?

Product positioning defines how a product should be understood relative to customer needs, alternatives, and competing solutions. The manager develops messaging that communicates the product’s value, differentiators, target audiences, and practical use cases across marketing and sales channels.

4. How does a Digital Product Marketing Manager work with product and delivery teams?

The role works with product managers, engineering or delivery teams, UX, sales, customer success, content, and demand-generation teams. This collaboration helps ensure launch communications, customer-facing materials, and internal enablement remain aligned with product scope and delivery milestones.

5. What types of marketing materials are commonly created or managed?

Deliverables may include product messaging, website content, landing pages, sales enablement materials, product briefs, launch communications, presentations, case studies, email campaigns, and campaign assets. The manager ensures these materials communicate product functionality in a clear, audience-specific way.

6. How are customer and market insights used in product marketing?

Customer feedback, market research, product usage data, competitive analysis, and sales insights help identify audience priorities and messaging opportunities. These insights inform positioning, campaign themes, launch priorities, and improvements to customer-facing communications.

7. What metrics are used to evaluate product marketing performance?

Performance can be measured through product adoption, campaign engagement, qualified leads, conversion rates, website activity, content performance, launch participation, and sales pipeline contribution. The most relevant metrics depend on the product’s goals and stage of the lifecycle.