Digital product marketing manager, product delivery

Job description

A leading organization is seeking a digital product marketing manager to support product delivery for a consumer-facing retirement business, with a primary focus on sponsor and advisor experiences. This position works closely with product management, go-to-market teams, user experience, and content partners to design, build, test, and launch digital capabilities that are clear, accurate, and ready for real users.

The role sits at the intersection of digital product development and go-to-market enablement. It is hands-on and execution-focused, with responsibility for clarity of requirements, cross-team coordination, user acceptance testing, and in-product communications across regulated digital experiences.

Responsibilities

Digital product development

• Partner with product managers and delivery teams to translate roadmap initiatives into market-ready digital experiences for sponsor and advisor users
• Contribute to product discovery and definition by clarifying user needs, mapping journeys, and shaping requirements that support adoption
• Define acceptance criteria and customer-facing definitions of done, including content, disclosures, help assets, and training materials
• Track dependencies across product delivery, content development, user experience, and compliance review to ensure release readiness

Content and user experience collaboration

• Work closely with user experience design and research teams to ensure flows, information architecture, and language are intuitive and aligned to user expectations
• Partner with content strategists and writers to create and refine interface copy, help text, disclosures, frequently asked questions, and supporting resources
• Maintain a consistent voice and experience across digital touchpoints, including web experiences, portals, in-product modules, and supporting content
• Coordinate review and approval workflows, including legal and compliance partners, to maintain accuracy in a regulated environment

User acceptance testing

• Lead or coordinate user acceptance testing planning and execution for releases impacting sponsor and advisor experiences
• Create test plans, test scripts, and scenario coverage aligned to real user journeys
• Validate functionality, workflows, copy, and edge cases, documenting defects and prioritizing fixes with product and engineering teams
• Drive user acceptance testing sign-off and confirm launch readiness, including regression testing for high-impact areas

In-product communications and resources

• Develop and implement in-product communications that support adoption, such as banners, modals, announcements, tooltips, guided help, and release notes
• Define required launch resources, including frequently asked questions, how-to guides, onboarding checklists, and support handoffs
• Collaborate with channel owners to align timing and distribution of communications that complement product releases
• Partner with analytics teams to assess engagement and behavioral signals and recommend improvements to content and experience

Required experience and skills

• Six or more years of experience in digital product marketing, digital product management, user experience or content collaboration, or product delivery roles
• Experience supporting digital product releases end to end, from requirements through build, testing, launch, and iteration
• Strong ability to translate complex functionality into clear, user-focused language
• Hands-on experience coordinating user acceptance testing and working with product and engineering teams to resolve defects
• Comfort working in regulated industries and coordinating review and approval workflows

Preferred skills

• Familiarity with sponsor or advisor user journeys in retirement, wealth, or benefits platforms
• Experience with Agile delivery methods, story writing, and backlog collaboration
• Proficiency with common delivery and collaboration tools, including Jira, Figma, Grammarly, Teams, Copilot, and analytics dashboards
• Experience with in-application communication patterns and content governance

This role is critical to ensuring digital product releases are user-ready, compliant, and aligned across product, marketing, and delivery teams while supporting clear and effective sponsor and advisor experiences.

FAQ

1. What are the core responsibilities of a Digital Product Marketing Manager focused on product delivery?
This role connects product marketing strategy with execution, ensuring launches and ongoing releases are delivered effectively. It includes developing positioning, coordinating go-to-market plans, and supporting product adoption. The role also ensures messaging aligns with product capabilities and customer needs.

2. How does product delivery influence marketing responsibilities in this role?
Product delivery requires close alignment with product and engineering teams to understand release timelines and features. The marketing manager ensures campaigns, content, and communications are ready in sync with product launches. This helps drive timely adoption and reduces friction during releases.

3. What types of campaigns and deliverables are typically managed?
Deliverables include product launch campaigns, feature announcements, sales enablement materials, and digital content. Campaigns may span email, web, social, and paid channels. The focus is on driving awareness, engagement, and usage of product features.

4. What tools and platforms are commonly used in this role?
Common tools include CRM platforms, marketing automation tools, and analytics platforms. Content management systems (CMS) and collaboration tools are also widely used. Data tools help measure campaign performance and optimize strategies.

5. How does this role collaborate with product and sales teams?
The role works closely with product managers to understand features and roadmap priorities. Collaboration with sales teams ensures messaging supports customer conversations and deal cycles. Alignment across teams is critical for successful product delivery.

6. How is success measured in this role?
Success is measured through metrics such as product adoption, campaign performance, and revenue impact. Engagement metrics, conversion rates, and customer feedback are also important. Delivering successful launches on time is a key indicator.