Integrated Marketing Manager

Job description

An integrated marketing manager acts as a strategic marketing partner to internal business stakeholders and supports the development of clear, effective marketing communications for both internal and external audiences. As part of an integrated marketing and channel strategy function, this role leads the coordination and execution of marketing campaigns across multiple teams and business lines.

Responsibilities

• Partner with business stakeholders to translate objectives into cohesive marketing communication strategies.
• Develop and deliver marketing messaging for internal and external audiences.
• Plan, coordinate, and deploy integrated marketing campaigns across channels.
• Manage cross‑functional collaboration to ensure campaigns are executed consistently and on schedule.
• Support marketing initiatives aligned to specific lines of business while maintaining an integrated approach.

Required experience and skills

• Experience working in an integrated marketing or marketing communications role.
• Demonstrated ability to act as a strategic partner to business or functional stakeholders.
• Experience coordinating marketing campaigns across multiple teams or functions.
• Ability to manage campaign execution for distinct business areas or initiatives.
• Strong written and verbal communication skills suitable for internal and external audiences.

FAQ

1. What is the core responsibility of an Integrated Marketing Manager?
The role focuses on planning and executing multi-channel marketing campaigns that deliver a consistent brand message. It involves aligning digital, content, social, and offline channels into a unified strategy. The goal is to drive awareness, engagement, and measurable business outcomes.

2. What does “integrated marketing” mean in this role?
Integrated marketing refers to coordinating messaging and campaigns across multiple channels to ensure consistency and impact. This includes aligning email, social media, paid media, events, and content marketing efforts. The role ensures all touchpoints contribute to a cohesive customer journey.

3. How does this role collaborate with other teams?
The Integrated Marketing Manager works closely with product, sales, creative, and digital teams. Collaboration ensures campaigns are aligned with business objectives and customer needs. The role also coordinates execution timelines and ensures cross-functional alignment.

4. What types of campaigns will this role manage?
Campaigns may include product launches, brand awareness initiatives, lead generation programs, and customer engagement efforts. These campaigns often span multiple channels and require careful coordination. The focus is on delivering consistent messaging and measurable results.

5. What tools and platforms are typically used in this role?
Common tools include marketing automation platforms, CRM systems, analytics tools, and campaign management software. Social media management and content management systems are also widely used. These tools help execute, track, and optimize campaigns.