Marketing Transformation Director, Go-to-Market Strategy

Job description

A leading organization is seeking a Marketing Transformation Director to lead end-to-end go-to-market strategy and execution for a consumer-facing retirement offering undergoing multi-phase growth and ongoing capability expansion. This position sits within the marketing function and is responsible for connecting product delivery, marketing execution, operations, and cross-functional partners into a single, coordinated operating model.

The role is suited for a senior marketing leader with experience spanning go-to-market leadership, program orchestration, and close partnership with product and delivery teams. Success in this position requires the ability to drive outcomes in complex environments where roadmaps evolve and interdependencies are significant.

Responsibilities

Go-to-market strategy and execution

• Own the integrated go-to-market strategy and execution plan across digital channels and supporting marketing motions
• Translate business objectives into clear marketing outcomes, delivery milestones, and measurable commitments
• Establish launch governance, operating cadence, and readiness criteria for each phase or release

Cross-functional workstream alignment

• Build and maintain an integrated delivery plan across product, marketing, user experience, content, legal and compliance, analytics, and channel teams
• Identify and manage dependencies, handoffs, and critical path activities to protect launch timelines
• Create transparency and accountability through workstream plans, risk and issue tracking, and executive-ready status updates

Product delivery partnership and issue resolution

• Proactively surface and resolve friction between product delivery and go-to-market execution, including scope changes, requirement gaps, and review-cycle delays
• Partner with product and delivery leaders to unblock work, negotiate tradeoffs, and align release scope with marketing commitments
• Ensure customer-facing claims, feature descriptions, and disclosures remain accurate as capabilities evolve

Planning and prioritization

• Represent marketing in planning and prioritization forums
• Own and maintain the marketing work intake and backlog, including clear epics, stories, acceptance criteria, and sequencing
• Drive prioritization decisions that balance customer impact, compliance requirements, channel readiness, and delivery capacity

Team leadership

• Lead and coordinate resources across content, user experience, program delivery, and execution functions
• Set clear goals, roles, and performance expectations while managing workload and delivery quality
• Integrate contractor and external partner workstreams with internal teams to ensure cohesive execution

Stakeholder and executive alignment

• Build trusted relationships with senior stakeholders and ensure timely decision-making
• Provide concise reporting on progress, risks, dependencies, and tradeoffs
• Drive alignment on scope, sequencing, and launch commitments across marketing and product leadership

Customer experience stewardship

• Serve as the owner of the end-to-end customer journey across marketing and product touchpoints
• Ensure messaging, user experience, content, and channel execution are consistent and customer-centered
• Use customer insights, analytics, and qualitative feedback to inform prioritization and experience improvements

Required experience and skills

• Ten or more years of experience in marketing leadership, marketing transformation, go-to-market program leadership, or product-adjacent marketing roles
• Proven ability to lead complex, cross-functional programs with multiple workstreams and evolving scope
• Experience partnering closely with product and delivery teams, with Agile or SAFe experience strongly preferred
• Strong executive communication skills with a demonstrated ability to drive alignment and decisions
• Experience working in regulated industries and navigating legal and compliance review processes

This role plays a critical part in ensuring integrated go-to-market execution, alignment between marketing and product delivery, and a consistent, compliant customer experience throughout ongoing growth and transformation.