Senior Content Strategist

Job Description

A leading organization is seeking a Senior Content Strategist to lead the planning, development, governance, and optimization of digital content experiences across web platforms. This position focuses on creating content frameworks, improving user experiences, driving content performance, and establishing best practices for content management and delivery.

The ideal candidate brings experience in content strategy, web content ecosystems, search optimization, and content governance. Success in this role requires the ability to work independently, influence stakeholders, and develop strategic recommendations supported by data and user insights. Experience within healthcare or other highly regulated industries is highly valued.

Responsibilities

• Develop and execute digital content strategies that support audience engagement and business objectives.
• Create and maintain content frameworks, content models, taxonomies, content matrices, journey maps, site structures, and content audits.
• Lead content planning, creation, curation, optimization, measurement, and ongoing content improvement efforts.
• Partner with business stakeholders, digital teams, designers, researchers, and developers to deliver effective web experiences.
• Conduct competitive research and content analysis to identify opportunities and recommend improvements.
• Define and implement content governance standards, workflows, and best practices.
• Support content migration, organization, and optimization initiatives across digital platforms.
• Collaborate on user research and testing activities to improve content effectiveness and user engagement.
• Improve content discoverability through search optimization, metadata management, tagging strategies, and content organization.
• Analyze performance metrics and user behavior data to generate insights and guide content decisions.
• Present recommendations, findings, and strategic content direction to stakeholders and leadership.
• Drive continuous improvement of content experiences across web properties and digital channels.
• Ensure content aligns with applicable compliance and industry requirements.

Required Experience and Skills

• Bachelor’s degree in a related field.
• 7+ years of experience in content strategy, digital content planning, or a related discipline.
• Experience developing content audits, content models, taxonomies, journey maps, editorial frameworks, and content governance processes.
• Strong understanding of web content strategy and user-centered content development.
• Experience working with content management systems such as Drupal, Sitecore, or similar platforms.
• Knowledge of search engine optimization (SEO) principles and content optimization techniques.
• Familiarity with answer engine optimization (AEO) and generative engine optimization (GEO) practices.
• Experience utilizing content performance data and analytics to drive decision-making.
• Ability to independently manage initiatives and work effectively with minimal direction.
• Strong communication, presentation, and stakeholder management skills.
• Experience collaborating with designers, researchers, digital teams, and business leaders.
• Ability to translate data and research findings into actionable content recommendations.
• Strong organizational skills and ability to manage multiple priorities.

Preferred Experience and Skills

• Experience within healthcare, health insurance, Medicare, or other highly regulated industries.
• Experience analyzing competitor content strategies and digital experiences.
• Background in agency, consulting, or advisory environments.
• Experience supporting complex website content ecosystems and digital transformation initiatives.
• Experience working with content measurement and reporting platforms.
• Knowledge of accessibility, digital experience best practices, and web governance standards.

FAQ

1. What does a Senior Content Strategist do?

A Senior Content Strategist develops and oversees content strategies that align audience needs with organizational goals. The role typically covers content planning, messaging, editorial direction, channel strategy, content governance, and performance analysis across digital and marketing initiatives.

2. How does a Senior Content Strategist develop a content strategy?

The strategist evaluates audience research, business objectives, existing content, competitive insights, and channel performance to identify opportunities. These findings are translated into content themes, priorities, formats, distribution plans, and measurable objectives.

3. What types of content does this role typically oversee?

The role may cover website content, blogs, thought leadership, product content, email campaigns, social media, case studies, white papers, landing pages, and other digital assets. The mix depends on the organization’s audience, industry, and marketing objectives.

4. How does audience research influence content decisions?

Audience research helps identify customer needs, search behavior, pain points, questions, and preferred content formats. A Senior Content Strategist uses these insights to shape messaging and ensure content addresses relevant user needs at different stages of the customer journey.

5. What role does SEO play in content strategy?

SEO helps content reach relevant audiences through search engines by aligning topics, structure, keywords, and user intent with search behavior. Content strategists may work with SEO specialists to prioritize topics, optimize existing content, and improve organic visibility.

6. How is content performance measured?

Performance can be evaluated using metrics such as organic traffic, engagement, conversions, content-assisted revenue, lead quality, rankings, time on page, and audience retention. The strategist uses these insights to refine content priorities and improve future campaigns.

7. How does a Senior Content Strategist work with other teams?

The role commonly collaborates with marketing, product, design, UX, SEO, communications, sales, subject-matter experts, and leadership teams. Collaboration ensures content is accurate, consistent, useful to the audience, and aligned with broader business objectives.