JOB SUMMARY: Senior Manager – Strategic Research
We are seeking a Senior Manager of Strategic Research to lead our efforts in qualitative and quantitative consumer research within the Brand, Marketing, and Medicare domains. Reporting to the Director of Strategic Research within CX Measurement and Insights, this role is pivotal in developing differentiated strategies and experiences that drive the success of our Consumer Experience & Digital and Omni strategy. The ideal candidate will employ strong research and human-centered design tactics to develop actionable insights, understand consumer segments deeply, and maintain research panels. You will work closely with brand, marketing, and Medicare business partners, playing a crucial role in shaping our strategic direction.
RESPONSIBILITIES AND DUTIES:
- Lead the design and execution of qualitative and quantitative consumer research projects to inform brand, marketing, and Medicare strategies as a Senior Manager – Strategic Research.
- Generate actionable insights from research to support go-to-market strategies and experience design improvements.
- Build, maintain, and leverage consumer panels to gather relevant data and insights.
- Summarize data, insights, and industry intelligence in clear, actionable reports for business stakeholders.
- Scope and execute consumer research projects that align with key business and experience design goals, determining the best approach, methodology, and audience.
- Serve as the primary contact for brand, marketing, and Medicare business partners regarding consumer research and insights.
QUALIFICATIONS:
Required:
- Bachelor’s Degree in Business Administration, Economics, Public Health, Social Sciences, or related field. Master’s Degree preferred.
- Minimum of 8 years of experience in business strategy development and consulting, with a focus on consumer and Medicare environments to be a Senior Manager – Strategic Research.
- Deep experience in qualitative and quantitative research methodologies.
- Proven ability to plan, design, and manage enterprise research projects.
- Strong executive-level communication and interpersonal skills, with the ability to convey complex information to non-technical audiences.
- Detail-oriented, analytical, collaborative, and innately curious.
Preferred:
- Medicare research experience.
- Brand and marketing research and strategy experience.
- Segmentation expertise.
- Experience in the healthcare industry.
OPPORTUNITY DETAILS:
This position as a Senior Manager – Strategic Research offers the unique opportunity to influence the strategic direction of brand, marketing, and Medicare initiatives within a leading organization. As the Senior Manager of Strategic Research, you will have a direct impact on creating differentiated experiences for our consumers by leveraging your research expertise and insights. You will be part of a dynamic team dedicated to enhancing consumer understanding and driving strategic decisions through data-driven insights. If you are passionate about research, strategy, and making a meaningful impact, we invite you to apply and join our team.
ABOUT CURATE:
At Curate Partners we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace the unique contributions that each ‘Purple Squirrel’ brings to our team, regardless of their age, gender, race, ethnicity, national origin, disability status, sexual orientation, or religious belief. Our strength lies in our diversity and in our unified pursuit of innovation, excellence, and transformative success. Our environment makes all employees and consultants feel valued, included, and empowered to bring their authentic selves to work every day. Join us in our commitment to creating a diverse, inclusive, and innovative workspace where every ‘Purple Squirrel’ can thrive.
EQUAL OPPORTUNITY EMPLOYER:
Curate Partners and their clients are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace the unique contributions that each ‘Purple Squirrel’ brings to our team, regardless of their age, gender, race, ethnicity, national origin, disability status, sexual orientation, or religious belief. We believe that our strength lies in our diversity and in our unified pursuit of innovation, excellence, and transformative success. We are dedicated to providing an environment where all employees and consultants feel valued, included, and empowered to bring their authentic selves to work every day. Join us in our commitment to creating a diverse, inclusive, and innovative workspace where every ‘Purple Squirrel’ can thrive.
FAQ:
- Q: What qualifications are required for the Senior Manager of Strategic Research role?
- A: Required qualifications include a Bachelor’s Degree in relevant fields, minimum 8 years of business strategy development experience, deep expertise in qualitative and quantitative research methodologies, strong communication skills, and analytical abilities.
- Q: What are the key responsibilities of the Senior Manager of Strategic Research?
- A: Key responsibilities include leading consumer research projects, generating actionable insights, building and maintaining consumer panels, summarizing data for stakeholders, scoping and executing research projects aligned with business goals, and serving as the primary contact for business partners regarding research and insights.