Growth beyond the first sale.

Services > Marketing & Growth > Customer Lifecycle and Growth

Engage, convert, and retain customers across every stage — from acquisition to long-term advocacy.

Services and solutions

Account-based marketing (ABM)

Target and engage high-value accounts with precision strategies that align sales and marketing to drive revenue.

Lifecycle marketing

Design nurture, retention, and reactivation programs that maximize customer lifetime value across email, CRM, and digital channels.

Product marketing

Position products effectively in the market, enable sales teams with the right tools, and support launches with impactful GTM strategies.

Growth marketing

Establish dashboards and frameworks that prove impact, track AI-era visibility, and connect spend to outcomes.

Proudly serving industry leaders

Blue Cross Blue Shield MA

CVS Health

Aetna

BNY Mellon

John Hancock

Brightcove

Akoya

Commonwealth Financial

Problems we help solve

Our ABM programs aren’t delivering pipeline results.

We refine ABM targeting, personalization, and campaign orchestration so marketing and sales jointly engage high-value accounts and generate measurable pipeline impact.

We don’t have a clear nurture or retention strategy.

We design lifecycle programs across email, CRM, and digital channels that strengthen relationships, improve retention, and maximize customer lifetime value.

Product marketing isn’t aligned with sales enablement.

We connect product positioning with frontline sales needs, equipping teams with the right tools, messaging, and content to drive adoption and revenue growth.

Our performance marketing isn’t scaling efficiently.

We build integrated campaigns with test-and-learn frameworks that balance creative, targeting, and spend. This ensures performance can scale without diminishing ROI.