Curate partnered closely with business, digital, and technology leaders to reframe the challenge as a decision enablement problem rather than a technology selection exercise. The engagement focused on aligning stakeholders around shared experience outcomes and translating those outcomes into objective requirements and investment assumptions. This created a structured, repeatable decision framework that balanced experience quality, operational impact, and financial constraints. Curate embedded directly with internal teams to maintain momentum through a time‑bound process tied to capital planning deadlines.