Customer Experience Consulting

CX Customer Experience Strategy Consulting

Elevating Customer Experiences with Curate

Our strategic consulting services empower you with a clear roadmap and expert guidance to achieve your B2B marketing goals. We bring expertise to unify your strategy, optimize your tech for results, and support your team’s success. This translates to measurable growth, a more engaged customer base, and a high-performing team that thrives.

Our service offering:

Transform Your Business with Empathy & Insight

Solve complex business challenges by understanding and anticipating your customers needs. Our hybrid model emphasizes collaboration between Curate and our clients in crafting tailored CX solutions to transform your business

Boost Customer Loyalty

By identifying and addressing pain points in the customer journey, clients can increase customer satisfaction and loyalty.


Happy customers are more likely to spend more and recommend a business to others, leading to increased revenue and profitability.


A positive customer experience strengthens brand reputation and builds trust with customers.

Competitive Advantage

By delivering a superior customer experience, clients can differentiate themselves from competitors and gain a competitive edge.

Our Service Offering

We believe that by placing your customer at the core and having a deep understanding of your business we can design engaging products and services that will boost your customer loyalty and ultimately drive business

Customer Experience Strategy

Successful design lives from a deep understanding of your business and a clear strategy.

Operational Efficiency & Data Analytics

Through qualitative and quantitive research we identify the needs and motivations of your customers.

Training & Custom Learning Solutions

We bring your insights and strategy into compelling and engaging customer experiences.

Specialized CX Staffing & Expertise

We will help you create a distinctive and memorable brand that resonates with your target audience.

Customer Experience Strategy

We align your customer needs with your business goals and the technology to power it.

We will help you create a holistic and human-centered plan for designing and improving the customer experience. We will connect directly to your customers to develop a strategy that meets their needs and enhances the overall experience.

  • Customer Segmentation & Personas: Grouping customers based on shared characteristics for targeted marketing and tailored offerings.
  • Customer Journey Mapping: Analyzing the entire customer journey by persona to improve and personalize the experience.
  • User Flows: Visualizing the steps users take to accomplish a task to enhance the user experience.
  • Experience Transformation: Designing changes for a better customer experience that align with business goals.
Customer Experience Strategy
Operational efficiency & data analytics

Operational Efficiency & Data Analytics

We optimize your ability to foster engaging & memorable experiences for your customers and your associates.

We will help you provide better service delivery and improved customer satisfaction by leveraging data analytics. Our goal is to streamline processes so that our clients can serve their customers more effectively leading to stronger relationships.

  • Operational Efficiency & Roadmaps: Smoother workflows and optimized resource allocation to deploy changes that matter most to your customers.
  • Strategic Decision-Making: Real-time insights from data analytics empower businesses to make informed decisions.
  • Voice of Consumer (VoC): VoC insights reveal pain points, unmet needs, and areas for improvement.
    Personalized Interactions: Tailored experiences based on customer preferences, behavior, and historical data.
  • Competitive Differentiation: Operational efficiency combined with data analytics sets B2B companies apart from competitors.

Training & Custom Learning Solutions

We train you how to continuously improve your relationship and interactions with customers at every level.

We will help you embed customer-centric behaviors into daily interactions and behind-the-scenes processes that set the standards for behavior and decision-making to ensure everyone is working to a consistent level of CX. Our goal is to define expectations for your employees and provide the knowledge, skills and tools to create positive interactions with customers and enhances their overall satisfaction with your brand.

  • Learning Objectives & Measurement: Meet employees where they are, we tailor the training to be relevant and actionable across all roles. Regularly review learner feedback and update trainings to stay relevant.
  • Knowledge Hub: Provide prerequisite knowledge on CX and company tools to reinforce learning.
  • Service Design: Transform the way your organization works through optimizing your people, processes, and platforms that bring your experience to life for your customers.
  • Change Management: Supportive cultures and policies to empower employees to act in the best interest of CX.
Training & custom learning solutions
Specialized CX Staffing & Expertise​

Specialized CX Staffing & Expertise

We integrate with your team to guide you through maturing your CX.

We will help you create a distinctive and memorable customer experiences that resonate with your target audience across every stage of their journey. We offer specialized CX staffing of Purple Squirrels; our dynamic innovation drivers with unique skills who serve as a catalysts for change. This exceptional talent brings unconventional expertise, innovation, and a transformative mindset, driving the success of complex projects.

  • Deep Industry Knowledge: Experts available in all industries including healthcare, FinTech, B2B, SaaS, B2C, and B2B2C
  • Specialized Design Talent: Niche expertise in human-centered design, UX/UI, technology platforms, and GenAI tools
  • Purple Squirrel recruiting: Customized packages for clients including contract, contract-to-hire, perm, and project teams/pods
  • Hybrid Model: 24/7 global pods of onshore, offshore and project-based resource solutions

Our Subject Matter Experts are here to help you

Vijay Kukreja

Chief Consulting Officer

Strategic visionary with 25 years of experience, innovation in healthcare technology, crafting solutions in B2B, B2C, and B2B2C strategies that meet unique challenges. Proven track record in leadership by spearheading initiatives with an agile approach, driving growth and digital transformation at CVS Health Pharmacy & Retail, Blue Cross Blue Shield, and Rapid 7.
Trusted by organizations of all sizes:

Client Success Stories

Client Success: Medicare Shopping Journey

Medicare Shopping Journey

A mid-size health plan sought to increase Medicare AEP plan enrollment & decrease overall issues on the website resulting in a high abandonment rate.

Optimizing Online Retail with E-commerce Focused CMS: Curate Partners' Expertise

B2B Lead Gen & Growth

A global enterprise struggled to increase lead-gen and conversions to sales for their B2B products from their marketing and digital website experiences.

innovation lab healthcare

Healthcare Innovation Lab

A large corporation struggled to define a process that would increase speed-to-market and ROI of innovative, valuable, products to customers.

CX Measurement & VOC

CX Measurement & VoC

Establish a measurable and sustainable customer experience (CX) program to improve customer satisfaction and key CX metrics across a mid-size enterprise.

Frequently Asked Questions

Curate’s customer journey mapping helps you streamline the steps a customer takes from initial contact to final purchase, we reform them for a 5-star customer experience removing the pain points and increasing customer loyalty. In our customer journey analysis we keep improving our approach to journey mapping of your clients.

We have deep industry knowledge in sectors like healthcare, FinTech, B2B, SaaS, and plenty other B2B, B2C and B2B2C verticals. For maximized customer loyalty we introduce well tailored rewards, regular engagement with customers, and continuous improvement based on customer feedback. So you build and keep long-term relationships, increasing customer retention.

Our clients have reported a 70% increase in their loyal customer base since Curate. We follow the industry standard best practices to pry into your customer’s behavior and preferences – we want to understand your customers before we design a certain client journey. Every brand and every customer is different and we understand that, which is why we don’t believe in a generic customer journey for every brand belonging to a certain industry.
We implement digital customer experience management using tools and platforms that integrate best with your current systems to monitor and improve customer interactions. The tools used for monitoring are called customer experience software solutions. We use the analytics monitored to keep customer experience consistent across all stages of the customer journey.
Our training programs include but are not limited to, customer service journey training, service design, user journey optimization and customer experience management. Our programs are made to meet the needs of your employees and improve interactions with your customers.
Our specialized CX staffing gives you access to experts with niche skills in human-centered design, UX/UI, and GenAI tools. These professionals help improve the customer experience across all touchpoints in user journey map.
Our hybrid model combines onshore, offshore teams and project-based resource solutions to provide flexible and cost-effective CX staffing. So you have access to the right expertise at the right time.
We focus on customer satisfaction scores, self reported client success stories, Net Promoter Score (NPS). We also take regular feedback so we continuously improve.

How to Get Started

Contact Us:

CX Staffing:
CX Strategy:
Data Analytics:


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What you can expect:

Our Sales team will contact you within 2 business days to discuss your CX needs and how we can support you in reaching your transformation goals.

We will review:

  • Your design and the User Experience.
  • The content and keyword performance (if available).
  • Overall usability and functionality.
  • Analytics data (if available)

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CX Services