JOB SUMMARY: Senior Content Strategist
We are seeking a Senior Content Strategist to lead the development and execution of comprehensive digital content strategies, ensuring best-in-class experiences across all digital touchpoints, including public websites, member portals, and various channels. The ideal candidate will work under the guidance of the Director of Content Strategy and in collaboration with a cross-functional team, including product marketing, integrated channel leads, consumer experience teams, experience designers, and developers. This role is critical for authoring strategic content frameworks and deliverables that effectively communicate priority content to our member audiences at crucial interaction points.
RESPONSIBILITIES AND DUTIES:
- Author and manage strategic content deliverables such as content audits, matrices, content models, journey maps, sitemaps, and migration maps in collaboration with researchers and experience designers.
- Oversee content development and execution throughout its full lifecycle, including creation, curation, optimization, and measurement, in partnership with key stakeholders as a Senior Content Strategist.
- Guide user testing processes with insights and research teams by defining content learning goals and objectives.
- Conduct competitive and comparative research to inform content strategy and identify new strategic content opportunities.
- Manage content optimizations, including SEO, curated search, tagging strategies, metadata, and calls-to-action, in collaboration with the digital team.
- Champion content strategy best practices and governance processes throughout the organization.
QUALIFICATIONS:
- Proven experience driving content strategy in collaboration with creative teams, digital designers, and business leaders.
- Proficiency in authoring key content deliverables, including strategic POVs, audits, content matrices, models, journey maps, and taxonomies.
- Familiarity with content management systems and content measurement platforms; Adobe Omniture experience is a plus.
- Strong analytical skills to turn data into actionable insights for evolving and refining content strategies.
- Excellent communication skills, with the ability to present strategic concepts to executive leadership effectively.
- A proactive leadership approach to managing complex content initiatives to be a Senior Content Strategist.
OPPORTUNITY DETAILS:
This role as a Senior Content Strategist offers the opportunity to significantly impact how our organization communicates with its members through strategic content initiatives. As a Senior Content Strategist, you will be at the forefront of shaping digital content experiences, leveraging data and insights to meet the evolving needs of our audience. You will have the autonomy to innovate and drive content strategy across multiple platforms and touchpoints, supported by a team of dedicated professionals. If you are passionate about content strategy, possess a blend of creative and analytical skills, and are ready to lead content initiatives to success, we invite you to apply and join our team.
ABOUT CURATE:
At Curate Partners we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace the unique contributions that each ‘Purple Squirrel’ brings to our team, regardless of their age, gender, race, ethnicity, national origin, disability status, sexual orientation, or religious belief. Our strength lies in our diversity and in our unified pursuit of innovation, excellence, and transformative success. Our environment makes all employees and consultants feel valued, included, and empowered to bring their authentic selves to work every day. Join us in our commitment to creating a diverse, inclusive, and innovative workspace where every ‘Purple Squirrel’ can thrive.
EQUAL OPPORTUNITY EMPLOYER:
Curate Partners and their clients are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace the unique contributions that each ‘Purple Squirrel’ brings to our team, regardless of their age, gender, race, ethnicity, national origin, disability status, sexual orientation, or religious belief. We believe that our strength lies in our diversity and in our unified pursuit of innovation, excellence, and transformative success. We are dedicated to providing an environment where all employees and consultants feel valued, included, and empowered to bring their authentic selves to work every day. Join us in our commitment to creating a diverse, inclusive, and innovative workspace where every ‘Purple Squirrel’ can thrive.
FAQ:
- Q: What qualifications are required for the Senior Content Strategist role?
- A: Required qualifications include proven experience in driving content strategy, proficiency in authoring content deliverables, familiarity with content management systems, strong analytical skills, excellent communication skills, and proactive leadership approach.
- Q: What are the key responsibilities of the Senior Content Strategist?
- A: Key responsibilities include authoring strategic content deliverables, overseeing content development and execution, guiding user testing processes, conducting competitive research, managing content optimizations, and championing content strategy best practices.