JOB SUMMARY: Vice President of Global Digital Strategy and Performance Marketing
We are seeking a visionary and results-driven Vice President of Global Digital Strategy and Performance Marketing to lead our digital initiatives and drive growth across all digital channels. This strategic leadership role will be instrumental in shaping and executing our digital strategy, leveraging data-driven insights to optimize performance marketing campaigns and maximize ROI.
RESPONSIBILITIES AND DUTIES:
- Develop and lead the implementation of a comprehensive global digital strategy aligned with overall business objectives and growth targets.
- Drive the planning, execution, and optimization of performance marketing campaigns across paid, owned, and earned digital channels.
- Utilize data analytics and insights to identify opportunities for optimization and improvement, driving continuous growth and innovation.
- Collaborate with cross-functional teams to ensure alignment and integration of digital initiatives with broader marketing and business strategies.
- Lead, mentor, and inspire a high-performing team of digital marketing professionals, fostering a culture of innovation, collaboration, and excellence.
- Stay informed about industry trends, emerging technologies, and best practices to ensure our digital strategy remains cutting-edge and ahead of the curve.
- Establish and monitor key performance indicators (KPIs) and metrics to measure the effectiveness of digital campaigns and initiatives, providing regular reporting and insights to senior leadership.
QUALIFICATIONS: for Vice President of Global Digital Strategy and Performance Marketing
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- Proven track record of success in developing and executing global digital strategies that drive business growth and ROI.
- Extensive experience in performance marketing, with a deep understanding of digital advertising platforms, technologies, and best practices.
- Strong analytical skills and a data-driven mindset, with the ability to translate insights into actionable strategies and tactics.
- Exceptional leadership and communication skills, with the ability to inspire and motivate teams to achieve ambitious goals.
- Strategic thinker with a focus on innovation and continuous improvement, able to anticipate and adapt to changing market dynamics.
- Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and stakeholders.
OPPORTUNITY DETAILS:
- Competitive salary and bonus structure commensurate with experience.
- Comprehensive benefits package including health insurance, retirement plans, and more.
- Opportunities for professional development and career advancement within a global organization.
- Dynamic and collaborative work environment with a diverse and talented team.
ABOUT CURATE:
At Curate Partners, we are not just a staffing agency; we are a bridge to innovation in the digital and data transformation landscape. Our mission is to match dynamic organizations with the ‘Purple Squirrels’ of the talent world—those rare, innovative drivers with unique skills that catalyze change and propel transformation journeys. With a focus on specialized talent, we empower companies and individuals alike to achieve groundbreaking success in their respective fields. Join us, and become part of a purpose-driven team committed to making a measurable impact while advancing your career alongside the most sought-after professionals in the industry.
EQUAL OPPORTUNITY EMPLOYER:
Curate Partners and their clients are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We embrace the unique contributions that each ‘Purple Squirrel’ brings to our team, regardless of their age, gender, race, ethnicity, national origin, disability status, sexual orientation, or religious belief. We believe that our strength lies in our diversity and in our unified pursuit of innovation, excellence, and transformative success. We are dedicated to providing an environment where all employees and consultants feel valued, included, and empowered to bring their authentic selves to work every day. Join us in our commitment to creating a diverse, inclusive, and innovative workspace where every ‘Purple Squirrel’ can thrive.
FAQ:
Q: What does the Vice President of Global Digital Strategy and Performance Marketing do?
- The Vice President of Global Digital Strategy and Performance Marketing is responsible for developing and executing a comprehensive digital strategy aligned with the company’s overall objectives. They lead performance marketing efforts across various digital channels, leveraging data-driven insights to optimize campaigns and drive growth.
Q: What qualifications are required for this role?
- Candidates should have a Bachelor’s degree in Marketing, Business Administration, or a related field, with extensive experience in developing and executing global digital strategies. Strong leadership, communication, and analytical skills are essential, along with a track record of success in performance marketing.
Q: What is the expected level of experience for this role?
- We are seeking candidates with extensive experience in digital marketing, preferably in leadership roles overseeing global digital strategy and performance marketing initiatives. While specific years of experience may vary, a proven track record of success in driving digital growth and ROI is essential.
Q: Will this role involve managing teams across different regions?
- Yes, the Vice President of Global Digital Strategy and Performance Marketing will likely oversee teams across different regions to ensure alignment and execution of global digital initiatives. Experience in leading and managing cross-functional and geographically dispersed teams is advantageous.
Q: What types of digital channels and platforms will this role be responsible for?
- This role will involve overseeing performance marketing efforts across various digital channels, including but not limited to paid search, display advertising, social media, email marketing, and affiliate marketing. The specific mix of channels may vary depending on the company’s target audience and objectives.
Q: How important is data analytics and measurement in this role?
- Data analytics and measurement are crucial aspects of this role. The successful candidate will be expected to leverage data-driven insights to optimize digital campaigns, identify growth opportunities, and measure the effectiveness of marketing efforts against key performance indicators (KPIs).