Responsibilities
- Oversee the day-to-day project management and operational coordination for a cross-functional marketing team focused on member communications
- Plan and manage campaign timelines, ensuring on-time delivery across multiple workstreams and stakeholders
- Partner with senior marketing operations leadership, internal teams, and external stakeholders to ensure campaigns meet strict specifications and compliance standards
- Develop campaign strategies for assigned initiatives, including audience targeting, journey definition, testing approaches, and creative brief development
- Manage the end-to-end campaign approval process, including submission, feedback tracking, version control, and resolution of conflicting input
- Lead cross-functional implementation meetings to align teams on milestones, deliverables, and dependencies
- Conduct quality assurance and user acceptance testing in collaboration with technical and data teams prior to campaign launch
- Review and approve campaign assets across channels to ensure accuracy and alignment with requirements
- Coordinate with vendors, partners, and internal teams to manage timelines, deliverables, and execution
- Track and report on marketing operations metrics, including campaign performance inputs and budget-related data
- Support process improvement initiatives and maintain documentation to enhance team efficiency and consistency
- Analyze results from ongoing test-and-learn experiments and summarize insights to inform future campaigns
Required experience and skills
- 5 or more years of experience in marketing operations, campaign management, or related project management roles within a large organization
- Experience managing multichannel marketing campaigns such as email, direct mail, SMS, web, or related channels
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
- Experience working in cross-functional teams that include marketing, technical, and data-focused roles
- Familiarity with campaign workflows, approval processes, and compliance-driven environments
- Strong attention to detail and ability to manage complex processes with accuracy
- Proficiency with tools such as Excel and PowerPoint for reporting and communication
- Strong communication skills with the ability to collaborate effectively across various teams and stakeholders
- Experience working in an agile or test-and-learn environment is preferred
- Familiarity with workflow management tools is preferred
- Interest in or exposure to healthcare-related marketing is preferred
FAQ
1. What are the core responsibilities of a Marketing Operations Manager focused on Agile Campaign Delivery?
This role is responsible for planning, coordinating, and optimizing marketing campaigns using agile methodologies. Responsibilities include managing campaign workflows, improving operational processes, allocating resources, and ensuring projects are delivered on time and aligned with business objectives. The manager also supports collaboration across marketing, creative, and technology teams.
2. What does Agile Campaign Delivery mean in a marketing environment?
Agile Campaign Delivery applies agile principles such as iterative planning, continuous improvement, and cross-functional collaboration to marketing initiatives. Teams work in shorter cycles, adapt quickly to changing priorities, and use data-driven insights to improve campaign effectiveness. This approach increases flexibility and execution speed.
3. What types of campaigns are typically managed in this role?
Campaigns may include digital marketing initiatives, product launches, customer acquisition programs, email marketing, content marketing, brand awareness campaigns, and multi-channel marketing efforts. The focus is on ensuring smooth execution and measurable outcomes.
4. How does this role support marketing teams?
The manager establishes processes, manages project timelines, coordinates stakeholders, and removes operational bottlenecks. They help teams prioritize work, improve visibility, and maintain alignment with strategic goals. Effective communication and workflow management are key responsibilities.
5. What tools are commonly used in this position?
Common tools include Jira, Asana, Monday.com, Trello, Wrike, Adobe Workfront, and other project management platforms. Marketing automation systems, CRM platforms, and reporting tools are also frequently used to manage campaign execution and performance.
6. How is campaign performance monitored and improved?
The role supports campaign measurement through reporting, performance analysis, and operational reviews. Metrics such as delivery timelines, campaign effectiveness, conversion rates, and team productivity help identify opportunities for improvement. Continuous optimization is a key aspect of agile marketing.