Senior Vice President, Product Design (Experience Strategy Lead)

Responsibilities

• Lead the definition and execution of experience strategy for a key customer segment across enterprise platforms
• Translate user insights into clear strategic direction, aligning experience design with business goals and measurable outcomes
• Advocate for user needs at an organizational level, influencing cross-functional decision-making across product, business, and technology teams
• Establish a cohesive experience vision that connects multiple products, platforms, and workflows into a unified ecosystem
• Partner with cross-functional leaders to embed user-centered thinking into business strategy and product development
• Drive alignment across teams by articulating how experience strategy contributes to customer value and organizational success
• Evaluate and optimize user experiences by connecting design decisions to performance metrics and business impact
• Lead and influence without direct authority, operating effectively across distributed teams and complex organizational structures
• Provide guidance and mentorship to design and cross-functional teams to elevate experience strategy practices
• Communicate strategy and design direction to executive stakeholders through clear, outcome-focused storytelling

Required experience and skills

• 10 or more years of experience in product design, experience strategy, or a related discipline, with a focus on enterprise or platform environments
• Proven ability to connect user insights to business strategy and measurable outcomes
• Strong experience leading experience strategy initiatives across multiple products or domains
• Demonstrated ability to influence stakeholders at senior and executive levels
• Expertise in user-centered design principles, including research, journey mapping, and strategic design thinking
• Strong systems thinking, with the ability to align complex product ecosystems into cohesive user experiences
• Experience working independently in high-impact roles with minimal oversight
• Excellent communication and storytelling skills, with the ability to present complex ideas clearly and persuasively
• Strong leadership presence, adaptability, and a collaborative mindset
• Portfolio demonstrating experience strategy, including how user insights informed decisions and business outcomes

FAQ

1. What are the core responsibilities of a Senior Vice President, Product Design (Experience Strategy Lead)?
A Senior Vice President, Product Design (Experience Strategy Lead) is responsible for defining and executing the organization’s experience vision across products, platforms, and customer touchpoints. The role oversees design strategy, user experience initiatives, design operations, and cross-functional collaboration to ensure exceptional customer experiences while supporting business growth and innovation.

2. How does this role contribute to organizational strategy?
The SVP works closely with executive leadership to align experience strategy with corporate objectives. By integrating customer insights, market trends, and business priorities, the role helps shape product roadmaps, digital transformation efforts, and long-term growth initiatives.

3. What does experience strategy mean in this position?
Experience strategy focuses on designing cohesive, customer-centered interactions across the entire user journey. The SVP ensures that products, services, and digital platforms deliver consistent, intuitive, and meaningful experiences that strengthen customer engagement and satisfaction.

4. What teams and functions are typically led by this executive?
This role often leads product design, UX research, service design, content design, design systems, and design operations teams. The SVP is responsible for developing leadership talent, scaling design capabilities, and fostering a culture of innovation and collaboration.

5. How does the role influence product and platform development?
The SVP collaborates with product management, engineering, marketing, and business leaders to ensure experience considerations are embedded throughout the product lifecycle. Their leadership helps balance customer needs, technical feasibility, and business objectives.

6. What role does customer research play in experience strategy?
Customer research provides critical insights into behaviors, needs, and expectations. The SVP uses research findings to guide design decisions, identify opportunities for improvement, and ensure products are aligned with evolving customer demands.