Senior Vice President, Product Design (ETF Platform Leadership)

Responsibilities

• Define and lead the product design vision for an ETF-focused platform, ensuring alignment with user needs and business objectives
• Drive end-to-end design strategy across complex workflows, systems, and user journeys
• Balance strategic direction with hands-on involvement in design execution, including interaction design and workflow optimization
• Partner closely with product and engineering leaders to co-create scalable and technically feasible solutions
• Establish and evolve design practices, ensuring consistency, usability, and clarity across product experiences
• Lead and mentor design team members, fostering growth, collaboration, and high-quality output
• Apply systems thinking to connect multiple features, workflows, and products into a cohesive user experience
• Advocate for user-centered design by translating insights into actionable product decisions
• Influence prioritization and roadmap discussions by connecting design strategy to measurable outcomes
• Collaborate across cross-functional teams to align on vision, execution, and delivery

Required experience and skills

• Extensive experience in product design, including leadership roles within complex, enterprise-level environments
• Strong foundation in product design fundamentals, including interaction design, user experience design, and workflow optimization
• Proven ability to lead and mentor design teams while remaining hands-on in execution
• Experience designing and improving workflow-driven systems and tools
• Demonstrated ability to partner effectively with product management and engineering teams
• Strong systems thinking skills, with the ability to align multiple touchpoints into a unified experience
• Experience influencing product direction and business decisions through design insights
• Excellent communication and stakeholder management skills, with the ability to align diverse teams
• Ability to operate effectively in dynamic environments, balancing strategic leadership with execution responsibilities

FAQ

1. What are the primary responsibilities of a Senior Vice President of Product Design focused on ETF platforms?
A Senior Vice President of Product Design provides executive leadership for the design strategy, user experience vision, and product innovation efforts supporting Exchange-Traded Fund (ETF) platforms. The role ensures digital experiences meet the needs of investors, advisors, portfolio managers, and business stakeholders while driving platform growth and customer engagement.

2. How does this role contribute to ETF platform strategy?
The SVP collaborates with executive leadership, product teams, and business stakeholders to define experience strategies that support investment products, digital wealth management solutions, and financial services platforms. Their work helps align user needs with business objectives and market opportunities.

3. What types of user experiences are typically overseen in this position?
The role may oversee investor portals, advisor workstations, portfolio management tools, trading platforms, analytics dashboards, research experiences, onboarding journeys, and self-service investment applications. The focus is on creating intuitive and efficient experiences for financial platform users.

4. How does design leadership impact financial services products?
Strong design leadership improves usability, accessibility, customer trust, and engagement. By simplifying complex financial information and workflows, the SVP helps users make informed decisions while enhancing overall platform adoption and satisfaction.

5. What teams are commonly managed by this executive?
The position often oversees product designers, UX researchers, design managers, content strategists, design operations teams, and service designers. Responsibilities include talent development, organizational growth, and establishing design excellence across the enterprise.